Occupancy Data in Visitor Attractions.

Duncan Mann
Apr 2021

Download our whitepaper and learn how visitor attractions can use occupancy monitoring tools

An occupancy number is conceptually simple - how many people are in your defined space at a given time. Considering the current need for social distancing, real-time occupancy data is vital as it enables you to limit the number of people coming into your space as you reach a safe capacity threshold. Configure an alert to this data and you can be notified to act when your limit is being approached.

The same occupancy data, when paired with datapoints such as day, time and directional flow of movement can help you paint a picture of how people behave within a given space. The use cases for this data are varied for different spaces and how they are used.

Let's take look at spaces such as visitor attractions including museums and galleries. In the UK they are currently preparing to reopen, whilst in New York until recently museums were operating at a 25% capacity. Whilst social distancing is a priority for these visitor attractions, so is maximising visitor numbers and reducing overheads.

So, what are some of the ways in which occupancy data can support visitor attractions?

  • Identify opportunities to increase ticket sales. Setting capacity limits or having timed entry assumes that visitors move through the venue at the same speed and will stay evenly spread out during this time. The reality is quite different. Gaining an understand into how people move through a space enables attractions to reassess their capacity limits by identifying pinch-points, and to monitor when visitors leave, thereby freeing up space for more guests.

  • Save on staffing costs by reducing the need for extra head count in each space to enforce social distancing. By setting up occupancy alerts, staff can be sent to a space to enforce social distancing when numbers start creeping up.

  • Justify fundingwith visitor data and room occupancy information

  • Improve the visitor experience by seeing where guests spend their time and how they respond to communications i.e., are they following signs for a one-way system or could there be a better way of laying out exhibits that reduces pinch points

There are many different uses for this information, and in a constant dialogue with our customers, we're learning of new use cases all the time. We'd love to hear from you if you have new, unique use cases, or if any of the above resonates, get in touch.

Tell us about your space

Find out more about our people counting solutions

Recent Articles

How real-time footfall data helped a Telco Franchisee drive a 20% increase in revenue

Duncan Mann | Oct 2024

Background: the importance of sales conversion rate

Read more

Case Study: How fashion retailer GOOD uses the HoxtonAi Retail Report to improve accountability and increase conversion across their stores.

Owen | Jun 2023

“The retail report has been a game-changer. Each week, we discuss the footfall and conversion ...

Read more

On the accuracy of retail footfall counters

Owen | May 2023

In retail, footfall-related metrics have become cornerstone data points used to track various ...

Read more

The OKR goal setting framework: how to drive success in retail

Owen | Apr 2023

At HoxtonAi, we speak to hundreds of retailers about their store management, data requirements and ...

Read more

How combining different types of footfall data can build a digital view of physical stores

Owen | Apr 2023

One of the biggest differences between optimization in online and physical retail spaces is the ...

Read more

Why footfall isn't the end-all. What to do about the retail data gap.

Owen | Apr 2023

In our experience, we’ve found that most retailers are familiar with the idea of monitoring ...

Read more

The Main Challenges for Retailers in Fully Leveraging Footfall Data

Owen | Mar 2023

In today's digital age, data has become a valuable asset for businesses looking to optimize their ...

Read more

What We Talk About When We Talk About Retail Footfall

Owen | Mar 2023

The soft side of cold, hard data We’ve released content on the ‘hard’ aspects of using data to ...

Read more

Top 6 Essential KPIs & Metrics in Retail

Owen | Mar 2023

As retail technology has evolved, we have found better ways to measure, track and compare ...

Read more

What is Conversion in Retail? And How to Measure it in a Physical Store?

Owen | Mar 2023

What is a conversion rate? A conversion rate is typically considered to be the percentage of people ...

Read more

How to use Footfall Analytics to Improve Store Performance

Duncan Mann | Mar 2023

Before we get started, for a quick reminder of what 'people count' and 'footfall' mean, check out ...

Read more

What We've Found Analysing Footfall Data in Retail

Duncan Mann | Mar 2023

5 Trends We've Noticed... "At HoxtonAi, we work with customers to ensure their data is high ...

Read more

Closing the data gap between online and physical retailing

Owen | Mar 2023

As shoppers continue to return to the high street post-pandemic, physical stores need to catch up ...

Read more

An Introduction to People Counting in Retail

Owen | Mar 2023

What is people counting? Simply put, people counting is the act of counting the number of people ...

Read more

Case Study: How Center Parcs Use Occupancy Data To Drive Better Guest Experiences.

Duncan Mann | Aug 2022

We initially trialled the HoxtonAi solution on a small scale to ‘kick the tyres’ and see if it’s a ...

Read more