People Counting for Retail
Drive conversion & optimise your store
AI-powered retail people counters with 98%+ accuracy. Track store conversion rates, measure promotional lift, and optimise staffing decisions across your entire estate.
The problem
The Retail Counting Challenge
Most retailers make critical decisions without knowing how many people actually visit their stores. Here's what that costs you.
Without accurate footfall, you cannot calculate true conversion rates. An 80% accurate counter produces a 20% error in conversion, distorting every merchandising and staffing decision.
Payroll is 20-30% of retail operating expenses. Without traffic data, schedules rely on gut feeling — leading to overstaffing during lulls and understaffing during peaks.
You spend thousands on campaigns but cannot measure which ones actually drive foot traffic. Without a footfall counter, promotional ROI is pure guesswork.
Comparing store performance by revenue alone ignores traffic differences. Two stores with identical sales may have wildly different conversion rates — and different problems.
Site selection for new locations depends on traffic data. Poor data leads to poor decisions that cost millions over the lifetime of a lease.
Long queues and empty floors both damage your brand. Without real-time traffic visibility, you cannot proactively manage the in-store experience.
Simple setup, powerful results
How It Works for Retail
From installation to conversion dashboards in under a day. No complex infrastructure, no ongoing calibration.
Install Overhead Sensor
Mount the Hoxton AI sensor above your entrance in 15 minutes. No specialist tools required — just power and WiFi.
Count Every Visitor
The sensor anonymises images on-device and sends them to the cloud, counting every person entering and exiting with 98%+ accuracy — even groups walking side-by-side.
Connect Your POS
Link Shopify, Square, or your POS system to pair footfall with transaction data. See conversion rates update automatically throughout the day.
Track Conversion & Optimise
View real-time dashboards showing conversion rates by hour, by store, and by campaign. Make data-driven staffing and merchandising decisions.
Retail analytics
Retail Analytics & Dashboards
See the metrics that matter for retail performance — conversion rates, staffing ratios, promotional effectiveness, and multi-location benchmarking — all in one platform.
Calculate true conversion rates (transactions / footfall) for every location. Compare stores, identify underperformers, and focus improvement where it matters most.
Align staff schedules with actual traffic patterns. Identify optimal staff-to-visitor ratios for peak and off-peak hours to reduce labour costs by 10-15%.
Measure the real impact of marketing campaigns on store traffic. Compare footfall before, during, and after promotions to quantify ROI and reallocate budget.
Rank store performance by conversion rate — not just revenue. Identify best practices from top-converting locations and replicate them across your estate.
Return on investment
The ROI of Retail People Counting
Accurate footfall data typically pays for itself within 6-12 months through staffing, inventory, and marketing improvements.
Scenario: A 25-store retail chain with average staffing of 8 people per shift.
10-15% labour cost reduction through optimised scheduling, improved customer experience during peaks, and reduced burnout and turnover.
$840,000
annual savings
Scenario: Accurate traffic data improves inventory planning with 5-10% reduction potential.
Reduce excess inventory in slow-moving locations, improve markdown optimisation, and reduce shrinkage through better stock management.
€150,000
inventory reduction
Scenario: Track real lift from marketing campaigns by measuring footfall before and after promotions.
Better investment decisions, proven ROI for stakeholders, and reallocation of budget to highest-performing initiatives.
5-10%
of marketing budget saved
Trusted by retailers
What Retailers Say
“Hoxton gives us the data we need to make confident decisions about staffing and store layout. Conversion rate visibility has been transformative.”
Ribble Cycles
Multi-location cycling retailer
“We can now compare store performance fairly using conversion rates instead of just revenue. It's completely changed how we manage our franchise.”
Vodafone Franchise Partner
Telecommunications retail
“The integration with our POS was seamless. Within a week we had conversion dashboards that drove immediate staffing improvements.”
Lisa Angel
Jewellery & gifting retailer
Explore the platform
Products for Retail
Retail People Counter FAQ
Common questions about people counters for retail stores, conversion tracking, and POS integration.
Ready to boost your conversion rate?
See how AI-powered people counting transforms retail performance. Book a demo and we'll show you real conversion rate dashboards from stores like yours.