Hoxton Convert
Measure your in-store conversion rates
Advanced people count sensors and seamless integration with POS. Identify gaps in your conversion, and close them.
From £720 / $995 / €900 per store per year
HoxtonAi is trusted by thousands of users:
Rank your conversion performance by store or sales team - and get everyone else ready to learn from the best. Our customers have seen up to 20% revenue uplift through tracking and training on what works.
Case studies
Every hour open costs money - by tracking store traffic, you can get the best bang for your buck by opening for the right number of hours, on the right hours.
Case studies
Is your marketing effort driving traffic to the store, and is that new traffic converting into sales? Foot traffic and conversion can clear up which marketing dollar made sense, and which didn't.
Case studies
Data on one store is good. Data on many stores is a gold mine. Understand the differences in traffic and conversion in city-centre, out-of-town, roadside and seaside. Segmenting your stores by patterns in performance can provide essential insights on what will work - where.
Case studiesSensors, integrations and software all in one package.
Install above your doorway in 15 minutes
Including store traffic, conversion rate, basket size and revenue.
Embed data into your day-to-day workflow. Out of the box integration with Shopify POS.
HoxtonAi Platform
Enterprise features as standard
The HoxtonAi platform allows you to manage setup, config and user access like a pro, without a pro.
User access management
Manage whether a user has Admin access or access to the data of just one or a subset of stores. Maintain data security and provenance from the store manager to the portfolio to the global HQ.
Sensor setup wizard
HoxtonAi's setup wizard takes you through the install process step-by-step. With just a 15-minute setup, you'll leave plenty of time to do what matters - spend time with your customers, not your suppliers.
Accuracy and audit
With count accuracy of over 98%, the Hoxton sensor won't let you down. Unlike infrared technologies, we use the latest AI algorithms for both privacy purposes and counting accuracy.
Connectivity monitoring
Conversion rate data is important - and that's why our sensor platform is transparent. If a sensor ever goes offline - maybe a power or internet outage - you can see when it was offline, online, or if there will be gaps in the data as a result.
Why 98%+ accuracy
Counting based on journey prediction, not simple line crossings
Most people counters fire a +1 the instant something crosses a beam or line. That's fast — but it's also why they overcount. Hoxton works differently: it uses an overhead view to recognise a complete in-view journey and only counts when the journey matches a real entry or exit.
Traditional counters
A single trigger = a count, every time the line is crossed.
- ●Security guard pacing near the doorway? Counted repeatedly.
- ●Customer steps in, hesitates, turns back out? Often counted twice.
- ●Staff working near the entrance? Every pass inflates the number.
Result: counts drift upward anytime there's “doorway noise”.
Hoxton AI directional event counting
A count is only created when the system confirms a genuine entry/exit event.
- ●Understands a person's in-view journey from arrival to departure.
- ●Someone loops, pauses, or changes their mind? No false extra counts.
- ●A count only registers when they arrive on one side and leave on the other — a real entry or exit.
Result: accurate footfall that matches what actually happened, not how many times a line was crossed.
How directional event and journey prediction works
Detect
Person enters the field of view
A person is detected as they arrive in the overhead zone.
Interpret
Movement is understood in context
The system evaluates whether the movement indicates entering, exiting, or lingering/turning back (including loops and hesitation).
Confirm
Count only when the journey is complete
A count is recorded only when the person leaves the zone in the opposite direction — confirming a true entry/exit event, once.
Up and running in 30 minutes
Plug and play
With thousands of sensors installed around the world, the process is smooth and fast. The People Count sensor S1 mounts above a doorway, plugs into the network and starts communicating with the cloud.
Customer testimonials
Hoxton Convert transformed our sales approach!
“HoxtonAi is an integral part of our omnichannel strategy, and I’m excited to keep building on the ways we utilise the data.”
“It’s made a massive and immediate improvement—our Leicester store alone saw a 22 % revenue uplift in its first month.”
“We wanted to make data-driven decisions based on real data rather than basing decisions on information that couldn’t be verified.”
FAQs
Discover answers to your most pressing questions about Hoxton Convert and its benefits.