Hoxton Capacity
For sites that are captivating, not crowded
People flows, crowding alerts and realtime occupancy. Understand and improve the visitor experience.
Trusted by world-class venues and attractions
The world's best venues trust HoxtonAi
We needed a solution that was highly accurate, real-time and flexible. HoxtonAi was the clear winner, and I'm delighted with the difference it's made to the business.
Operations DirectorCenter ParcsThe accuracy of the solution allows us to confidently admit more visitors as space becomes available—something we've never been able to do in such detail before.
Head of Visitor ExperienceTate ModernOnce we saw the graph, we realised we could admit 50 % more visitors in the first time slot.
Head of Commercial DevelopmentTechniquestUtilising the occupancy counter has saved our staff a lot of time and effort of having to stop what they are doing to count the guests in the building.
Director of Guest ExperienceAquarium of NiagaraWe wanted to make data-driven decisions based on real data rather than basing decisions on information that couldn't be verified.
Area Retail ManagerBruntwood AfflecksHoxtonAi is an integral part of our omnichannel strategy, and I'm excited to keep building on the ways we utilise the data.
Head of RetailRibble CyclesIt's made a massive and immediate improvement—our Leicester store alone saw a 22 % revenue uplift in its first month.
Managing DirectorTelco Franchise
Crowding and visitor location management is the number 1 issue visitors complain about. Being on top of where people are - and where it may be better for them to be - is a key for operations. Improved signage, better ticketing slot allocation, and path recommendations can increase site capacity by 40% by minimising pinch points.
Send your team where they are most needed - increase resources when busy, and decrease when quiet.
Let sponsors and funders in on the good news with full, detailed visitor reports to show the impact their support is making.
Realtime capacity has allowed our clients to sell up to 50% more tickets on sold out days. How? Because there may be more capacity than you think for walk-in ticket sales. Variations in dwell time or visitor patterns can leave sold out days 50% empty.
Most venues dramatically underestimate their true capacity. Real-time dwell-time data reveals when visitors actually leave — not when you assume they do. Techniquest admitted 50% more visitors in their first time slot once they saw the data, with no impact on experience.
Custom sensor packages
Overhead S1 sensors capture foot traffic at key ingress and egress points with 98%+ accuracy.
Live occupancy monitoring per zone with configurable crowding thresholds and instant alerts.
Configure real-world spaces as they really are — when the foyer entrance is also the gift shop exit and a way into the café.
Why 98%+ accuracy
Counting based on journey prediction, not simple line crossings
Most people counters fire a +1 the instant something crosses a beam or line. That's fast — but it's also why they overcount. Hoxton works differently: it uses an overhead view to recognise a complete in-view journey and only counts when the journey matches a real entry or exit.
Traditional counters
A single trigger = a count, every time the line is crossed.
- ●Security guard pacing near the doorway? Counted repeatedly.
- ●Customer steps in, hesitates, turns back out? Often counted twice.
- ●Staff working near the entrance? Every pass inflates the number.
Result: counts drift upward anytime there's “doorway noise”.
Hoxton AI directional event counting
A count is only created when the system confirms a genuine entry/exit event.
- ●Understands a person's in-view journey from arrival to departure.
- ●Someone loops, pauses, or changes their mind? No false extra counts.
- ●A count only registers when they arrive on one side and leave on the other — a real entry or exit.
Result: accurate footfall that matches what actually happened, not how many times a line was crossed.
How directional event and journey prediction works
Detect
Person enters the field of view
A person is detected as they arrive in the overhead zone.
Interpret
Movement is understood in context
The system evaluates whether the movement indicates entering, exiting, or lingering/turning back (including loops and hesitation).
Confirm
Count only when the journey is complete
A count is recorded only when the person leaves the zone in the opposite direction — confirming a true entry/exit event, once.
Targeted data drives visitor delight.
More admissions unlocked on sold-out days
Counting accuracy with AI sensors
Self-install per sensor
Enterprise features as standard
The HoxtonAi platform allows you to manage setup, config and user access like a pro, without a pro.
Manage whether a user has Admin access or access to the data of just one or a subset of venues. Maintain data security and provenance from a site manager to the portfolio to the global HQ.
HoxtonAi's setup wizard takes you through the install process step-by-step. With just a 15-minute setup, you'll leave plenty of time to do what matters - spend time with your visitors, not your suppliers.
With count accuracy of over 98%, the Hoxton sensor won't let you down. Unlike infrared technologies, we use the latest AI algorithms for both privacy purposes and counting accuracy.
Data quality is important - and that's why our sensor platform is transparent. If a sensor ever goes offline - maybe a power or internet outage - you can see when it was offline, online, or if there will be gaps in the data as a result.
Set 75% and 90% crowding thresholds per zone. When occupancy crosses a threshold, instant alerts notify your team so action can be taken before visitors notice.
When the entrance to the foyer is the exit from the gift shop and also a way into the cafe. Our platform was designed to configure real-world spaces like they really are.
All of your data is available to both view and explore in the platform, but also to download in a simple click.
FAQs
Explore our frequently asked questions to learn more about Hoxton Capacity and its benefits.