Insights & Guides
Expert insights on people counting, footfall analytics, retail conversion, and visitor experience.
The River Bourne Health Club in Chertsey needed to get smarter about operations...
Martyn’s Law—formally known as the Terrorism (Protection of Premises) Act 2025...
What is people counting? Simply put, people counting is the act of counting the number of people ...
Background: the importance of sales conversion rate
At HoxtonAi, we speak to hundreds of retailers about their store management, data requirements and ...
One of the biggest differences between optimization in online and physical retail spaces is the ...
In our experience, we’ve found that most retailers are familiar with the idea of monitoring ...
In today's digital age, data has become a valuable asset for businesses looking to optimize their ...
The soft side of cold, hard data We’ve released content on the ‘hard’ aspects of using data to ...
As retail technology has evolved, we have found better ways to measure, track and compare ...
What is a conversion rate? A conversion rate is typically considered to be the percentage of people ...
Before we get started, for a quick reminder of what 'people count' and 'footfall' mean, check out ...
5 Trends We've Noticed... "At HoxtonAi, we work with customers to ensure their data is high ...
As shoppers continue to return to the high street post-pandemic, physical stores need to catch up ...
In retail, footfall-related metrics have become cornerstone data points used to track various ...
Download this guide to understand how data can help you to understand how visitors use your space. ...
Understanding how people use your spaces, whether that be employees, visitors or customers, ...
An occupancy number is conceptually simple - how many people are in your defined space at a given ...
Bill, as his friends call him, who shares his birthplace with the iconic British bard, put a smile ...
Discover why voice feedback captures 5x more insights than typed surveys. Explore the psychology of speech vs text, inclusivity benefits, and how voice transforms customer feedback quality.
Understand feedback terminals: from smiley-button kiosks to voice-powered devices. Explore types, uses across industries, and how to choose the right feedback terminal for your business.
Learn proven methods for measuring visitor satisfaction in museums. Explore traditional surveys, modern digital feedback terminals, and voice-powered solutions that capture authentic visitor insights.
Compare feedback collection methods: kiosks vs QR codes vs tablets. Learn the pros, cons, and best use cases for each venue type.
Learn which event feedback questions drive real insights. Compare survey methods from email to voice kiosks, plus setup tips for capturing in-the-moment responses.
Every day, customers walk through your store's doors. But do you know how many? More importantly, can you track how many actually convert to sales?
Your fashion store generates £80,000 in weekly sales. That sounds excellent—until you learn a competitor down the street does the same with half the foot traffic.
Your store needs accurate footfall data. But which people counting technology should you choose?
You're tracking revenue. But are you tracking the metrics that actually drive it?
Shopify POS tracks sales but not visitors—you need a separate people counter to measure in-store conversion rate.
Shopify POS is excellent for transaction data (what sold, revenue, staff performance) but blind to foot traffic and visitor behavior.
In-store conversion rate = (Transactions ÷ Visitors) × 100. It tells you what percentage of people who enter your store actually buy something.
You already know online analytics: Google Analytics, conversion rate, traffic sources, cart abandonment. These are second nature to you.
